top of page

Jersey City / Hoboken

HOME
SHOP
- GIFT CARD
EVENTS
- Private Events
CATERING
CONTACT
OUR STORY
FAQ's
My Addresses

Use tab to navigate through the menu items.

Shop Online

Enjoy our pastries anywhere, anytime.

Di Blu Cinnamon Nut Granola
Price$9.00
Medialunas - Box of 12
Price$25.00
Medialunas - Box of 5
Price$15.00
Maicena Alfajores- Box of 12
Out of stock
Mother's day box
Price$50.00
Almond Alfajores - Box of 12
Price$15.00
Vanilla Alfajores - Box of 12
Price$15.00
Chocolate Alfajores - Box of 6
Price$18.00
Get to Know Me - Combo
Price$18.00
Pastafrola Pie
Price$25.00
Chocotorta
PriceFrom $25.00
Rogel
PriceFrom $20.00
Brownies - Box of 12
Price$15.00
Alfajores Combo
Price$40.00
Cheese Bites -Chipá
Price$12.00
White chocolate & macadamia cookies - Box of 3
Out of stock
Chocolate Chip Walnut Cookies - Box of 3
Price$15.00

Warning: this granola is addictive 🤭

Crunchy, toasty, naturally sweet…
and yes, you’ll eat it by the handful.

Made in-house with simple ingredients 🤎

Now available ✨

#granola #homemade #hobokenfoodies #smallbuisness #freshlybaked

Warning: this granola is addictive 🤭

Crunchy, toasty, naturally sweet…
and yes, you’ll eat it by the handful.

Made in-house with simple ingredients 🤎

Now available ✨

#granola #homemade #hobokenfoodies #smallbuisness #freshlybaked

Teach a class with me at Di Blu!
Check out all upcoming events on our website!

#bakingclass #bakingevent #workshop #vlog #smallbusinessowner

Teach a class with me at Di Blu!
Check out all upcoming events on our website!

#bakingclass #bakingevent #workshop #vlog #smallbusinessowner

Si sos Argentino 🇦🇷 viviendo en NY o NJ esto es para vos!
En Di Blu hacemos medialunas 🥐, alfajores, tortas y mas! Para que te sientas un poquito mas cerca de casa🇦🇷
Hacemos envios y tambien podes retirar por nuestro local en Hoboken!

#argentinosennj #argentinosenny #medialunas #alfajor #dulcedeleche

Si sos Argentino 🇦🇷 viviendo en NY o NJ esto es para vos!
En Di Blu hacemos medialunas 🥐, alfajores, tortas y mas! Para que te sientas un poquito mas cerca de casa🇦🇷
Hacemos envios y tambien podes retirar por nuestro local en Hoboken!

#argentinosennj #argentinosenny #medialunas #alfajor #dulcedeleche

Chocolate lovers, this one’s for you 🤎

Not your typical alfajor…

• Chocolate + sea salt cookies (yes, THAT combo)
• Double dulce de leche filling — creamy, soft, and extra indulgent
• Finished with a silky semi-sweet chocolate coating

Every layer matters. Every bite hits different.

If you’re into rich, gooey, chocolatey desserts… you already know 😮‍🔥

Would you try them?

#chocolatealfajor #chocolate #baker #smallbuisness #argentinosenny

Chocolate lovers, this one’s for you 🤎

Not your typical alfajor…

• Chocolate + sea salt cookies (yes, THAT combo)
• Double dulce de leche filling — creamy, soft, and extra indulgent
• Finished with a silky semi-sweet chocolate coating

Every layer matters. Every bite hits different.

If you’re into rich, gooey, chocolatey desserts… you already know 😮‍🔥

Would you try them?

#chocolatealfajor #chocolate #baker #smallbuisness #argentinosenny

This how we make Di Blu’s photos🤩📸
Join me and @inealliatiph while we make new photos and videos for Di Blu! 📷
What do you think this photoshoot is for?🤭

#photoshoot #bakerlife #smallbusiness #hoboken #behindthescenes

This how we make Di Blu’s photos🤩📸
Join me and @inealliatiph while we make new photos and videos for Di Blu! 📷
What do you think this photoshoot is for?🤭

#photoshoot #bakerlife #smallbusiness #hoboken #behindthescenes

Lately, we’ve been lucky to welcome lots of new faces and we thought it’s a perfect time to introduce myself a little more.

I’m Sofi Di Pinto and I grew up in Buenos Aires, Argentina. Baking has always been my passion and I have baked for family and friends for as long as I can remember. After moving to the US, I started making medialunas, a classic Argentinian pastry, to enjoy them with my family and friends and to feel closer to my home country.

What started in my apartment has now become our baking studio in Hoboken ✨ We take online orders with advance notice, and we also host baking workshops, private events, and birthday parties.

Our medialunas are our signature, but everything we make carries that homemade taste — the taste of family, of home 💙
Thank you for following us and supporting us on this beautiful and challenging journey!🫶🏻

#baking #homebaker #instabaker #kitchenlife #foodstyling

Lately, we’ve been lucky to welcome lots of new faces and we thought it’s a perfect time to introduce myself a little more.

I’m Sofi Di Pinto and I grew up in Buenos Aires, Argentina. Baking has always been my passion and I have baked for family and friends for as long as I can remember. After moving to the US, I started making medialunas, a classic Argentinian pastry, to enjoy them with my family and friends and to feel closer to my home country.

What started in my apartment has now become our baking studio in Hoboken ✨ We take online orders with advance notice, and we also host baking workshops, private events, and birthday parties.

Our medialunas are our signature, but everything we make carries that homemade taste — the taste of family, of home 💙
Thank you for following us and supporting us on this beautiful and challenging journey!🫶🏻

#baking #homebaker #instabaker #kitchenlife #foodstyling

Making of our chocolate alfajores! 🍫
Chocolate cookies, dulce de leche, creamy dulce de leche and semi sweet chocolate, nothing can go wrong! 🧑🏻‍🍳

#chocolate #chocolatealfajores #hoboken #behindthescenes

Making of our chocolate alfajores! 🍫
Chocolate cookies, dulce de leche, creamy dulce de leche and semi sweet chocolate, nothing can go wrong! 🧑🏻‍🍳

#chocolate #chocolatealfajores #hoboken #behindthescenes

Have you tried our alfajores yet?👀
Which flavor is your favorite and tell me… what flavor are we missing? ✍️
Plus, they come in the cutest packaging - perfect for gifting or treat yourself💝

Have you tried our alfajores yet?👀
Which flavor is your favorite and tell me… what flavor are we missing? ✍️
Plus, they come in the cutest packaging - perfect for gifting or treat yourself💝

Did you know about this place?👀
Everything is bigger and cheaper.. perfect for bakeries and food businesses!🧑🏻‍🍳🤩

Did you know about this place?👀
Everything is bigger and cheaper.. perfect for bakeries and food businesses!🧑🏻‍🍳🤩

Bunny Bake Day 🐰✨
We baked, we decorated, we hunted eggs… and had SO much fun 💛🥚
Best kind of day at Di Blu 🫶 Thank you everyone for coming!

#BunnyBake #EasterEvent #EasterFun #EggHunt

Bunny Bake Day 🐰✨
We baked, we decorated, we hunted eggs… and had SO much fun 💛🥚
Best kind of day at Di Blu 🫶 Thank you everyone for coming!

#BunnyBake #EasterEvent #EasterFun #EggHunt

Back in stock: Pastafrola 🤍
Sweet, simple, and full of that homemade feeling everyone loves… some even say it tastes like their grandma’s ✨

#pastafrola #sweetpie #hoboken #argentinosenny

Back in stock: Pastafrola 🤍
Sweet, simple, and full of that homemade feeling everyone loves… some even say it tastes like their grandma’s ✨

#pastafrola #sweetpie #hoboken #argentinosenny

What you see: the final result ✨
What we see: early mornings, messy kitchens, and a whole lot of love.
Nothing here happens by chance 🤍

#foodie #hoboken #smallbusinessowner #bakerlife #medialunas

What you see: the final result ✨
What we see: early mornings, messy kitchens, and a whole lot of love.
Nothing here happens by chance 🤍

#foodie #hoboken #smallbusinessowner #bakerlife #medialunas

A day in my life as a bakery owner🧁🤩🥐

#bakerylife #smallbusiness #entreprenuerlife #hoboken #nyc

A day in my life as a bakery owner🧁🤩🥐

#bakerylife #smallbusiness #entreprenuerlife #hoboken #nyc

If you miss celebrating at home🇦🇷, our cakes will bring you a little closer 🤍
And if you’ve never tried them before… you’re about to fall in love ✨
Order online our Chocotorta and Rogel and send this to the person whose birthday is coming up!

#chocotorta #rogel #argentinosenny #foodie #chocolate

If you miss celebrating at home🇦🇷, our cakes will bring you a little closer 🤍
And if you’ve never tried them before… you’re about to fall in love ✨
Order online our Chocotorta and Rogel and send this to the person whose birthday is coming up!

#chocotorta #rogel #argentinosenny #foodie #chocolate

About last Saturday 🌸
Our Spring Tea & Flower Bouquet workshop!

We had so much fun with @bloomwithsam — she taught us how to create beautiful bouquets, and then we enjoyed tea and pastries together.

Should we open another date? 💐

#hoboken #springtea #flowerbouquets #smallbusiness

About last Saturday 🌸
Our Spring Tea & Flower Bouquet workshop!

We had so much fun with @bloomwithsam — she taught us how to create beautiful bouquets, and then we enjoyed tea and pastries together.

Should we open another date? 💐

#hoboken #springtea #flowerbouquets #smallbusiness

🐰Join us for our Easter Family Baking Event!🐰
Join us for an afternoon baking, creating and bonding together! 🧁

📆March 21st - 2 PM - Hoboken
🎟️$45 Adults - $35 kids

#easteregghunt #easter #bakingevent #kidsevents #familyevent

🐰Join us for our Easter Family Baking Event!🐰
Join us for an afternoon baking, creating and bonding together! 🧁

📆March 21st - 2 PM - Hoboken
🎟️$45 Adults - $35 kids

#easteregghunt #easter #bakingevent #kidsevents #familyevent

Some things just can’t be rushed.

Medialunas are a laminated pastry, which means the process takes time, patience, and a lot of resting in between steps.

But that slow process is exactly what creates those buttery layers we all love 🥐

#medialunas #smallbusinesslife #laminateddough #bakerylife #fromscratch

Some things just can’t be rushed.

Medialunas are a laminated pastry, which means the process takes time, patience, and a lot of resting in between steps.

But that slow process is exactly what creates those buttery layers we all love 🥐

#medialunas #smallbusinesslife #laminateddough #bakerylife #fromscratch

The reality of being a business owner: wearing all the hats, long days, and lots of behind-the-scenes work.
But honestly… I wouldn’t change it one bit.💕
Tell me I’m not alone😅

#businesswoman #smallbuisness #businessowners #hoboken #entrepreneurlife

The reality of being a business owner: wearing all the hats, long days, and lots of behind-the-scenes work.
But honestly… I wouldn’t change it one bit.💕
Tell me I’m not alone😅

#businesswoman #smallbuisness #businessowners #hoboken #entrepreneurlife

Wanna learn how to make Alfajores? Join us for a BYOB class learning how to make authentic Argentinian alfajores!
Thursday, March 12th at 6.30 PM!

#alfajores #dulcedeleche #bakingclass #foodexperience #DIY

Wanna learn how to make Alfajores? Join us for a BYOB class learning how to make authentic Argentinian alfajores!
Thursday, March 12th at 6.30 PM!

#alfajores #dulcedeleche #bakingclass #foodexperience #DIY

POV: You chose cake decorating with your girls for Galentine’s 💕🎂

Nothing better than frosting, sprinkles, laughs and a little chaos in the kitchen ✨
So grateful for every amazing woman who joined us to celebrate friendship, creativity & something sweet 💗

#Galentines
#CakeDecoratingParty
#GirlsNight
#BakeAndSip
#HobokenEvents

POV: You chose cake decorating with your girls for Galentine’s 💕🎂

Nothing better than frosting, sprinkles, laughs and a little chaos in the kitchen ✨
So grateful for every amazing woman who joined us to celebrate friendship, creativity & something sweet 💗

#Galentines
#CakeDecoratingParty
#GirlsNight
#BakeAndSip
#HobokenEvents

Snowy days call for medialunas😍

Order now and stock up your freezer🥐

#foodie #hoboken #wintersnow

Snowy days call for medialunas😍

Order now and stock up your freezer🥐

#foodie #hoboken #wintersnow

You have been reminded! Place your order for Valentine’s day!💌💕❤️

#valentine #valentinesday #gift

You have been reminded! Place your order for Valentine’s day!💌💕❤️

#valentine #valentinesday #gift

Di Blu, but make it Valentine’s!💕

Ready to celebrate love in all it’s forms! Check out our Valentine’s events on our website!

#valentines #bakingevent #couplelove❤️ #galentine #hoboken

Di Blu, but make it Valentine’s!💕

Ready to celebrate love in all it’s forms! Check out our Valentine’s events on our website!

#valentines #bakingevent #couplelove❤️ #galentine #hoboken

The sweetest day to say I love U🤍
For you Valentine, your Galentine, or you at 11 pm💕💌

Order now for valentine’s day!
Limited stock available!

#valentinesday #valentines #galentine #gift #smallbuisness

The sweetest day to say I love U🤍
For you Valentine, your Galentine, or you at 11 pm💕💌

Order now for valentine’s day!
Limited stock available!

#valentinesday #valentines #galentine #gift #smallbuisness

This is how we make our Rogel cake!
Layers of dough, Dulce De Leche and Meringue😍
Have you tried it?

This is how we make our Rogel cake!
Layers of dough, Dulce De Leche and Meringue😍
Have you tried it?

POV: you and your besties signed uo for a Galentine’s Bake & Sip🫶🏻 Limited tickets available! Link in bio!

#galentinesday #galentinesparty #friendship #galentinesdayevent #hoboken

POV: you and your besties signed uo for a Galentine’s Bake & Sip🫶🏻 Limited tickets available! Link in bio!

#galentinesday #galentinesparty #friendship #galentinesdayevent #hoboken

Did you know that at Di Blu we also make custom party favors?🎁✨
From personalized stickers to beautiful packaging, we take care of every detail.
Perfect for birthdays, kids parties and celebrations.

#partyfavors #customdetails #eventideas #birthdayplanning

Did you know that at Di Blu we also make custom party favors?🎁✨
From personalized stickers to beautiful packaging, we take care of every detail.
Perfect for birthdays, kids parties and celebrations.

#partyfavors #customdetails #eventideas #birthdayplanning

Weekend forecast: cold weather with 100% of something sweet!💕
Freshly baked, cozy and perfect to enjoy this weekend🫶🏻

Deliveries available to NJ, Manhattan, LIC and Brooklyn.

#cozyweekend #sweettreat #hoboken #weekendvibe

Weekend forecast: cold weather with 100% of something sweet!💕
Freshly baked, cozy and perfect to enjoy this weekend🫶🏻

Deliveries available to NJ, Manhattan, LIC and Brooklyn.

#cozyweekend #sweettreat #hoboken #weekendvibe

2025 recap
Without a doubt, the most challenging year since Di Blu began — and our first with a storefront.

A demanding year, with many, many hours of work (more than we would’ve liked 😅), but also a year of growth and learning.

So proud of everything we built!
Thank you to every customer — new ones, old ones and the ones who are always there — for letting us be part of your tables.
Thank you to everyone who was part of the Di Blu team for your hard work and commitment, and to our family and friends for the constant support, near or far.

Here’s to 2026 🥂
To new challenges, more dreams to fulfill, and many more moments shared together. Cheers! 🥂

#2026 #recap #businesswoman #businessowner #2025

2025 recap
Without a doubt, the most challenging year since Di Blu began — and our first with a storefront.

A demanding year, with many, many hours of work (more than we would’ve liked 😅), but also a year of growth and learning.

So proud of everything we built!
Thank you to every customer — new ones, old ones and the ones who are always there — for letting us be part of your tables.
Thank you to everyone who was part of the Di Blu team for your hard work and commitment, and to our family and friends for the constant support, near or far.

Here’s to 2026 🥂
To new challenges, more dreams to fulfill, and many more moments shared together. Cheers! 🥂

#2026 #recap #businesswoman #businessowner #2025

🎄 Panettone Alert! 🎄
Our traditional Panettone is ready to sweeten your holidays… but hurry! ⏰ Orders close this Friday.
Don’t miss out—get yours in time for Christmas! 🥰✨

🎄 Panettone Alert! 🎄
Our traditional Panettone is ready to sweeten your holidays… but hurry! ⏰ Orders close this Friday.
Don’t miss out—get yours in time for Christmas! 🥰✨

.pro-gallery-wix-wrapper {display: block !important;} .pro-gallery-wix-wrapper .gallery-item-container {opacity: 1 !important; display: block !important;}

Follow us on instagram!

Stay on the sweet side!

Enter your email here

Follow us:

© 2035 by Di Blu. Powered and secured by Wix

bottom of page